In the third edition of UX University, which will be the first in a new series of lectures, we invited Maurits Kaptein. Kaptein is a PhD candidate at Eindhoven University of Technology/Stanford University and researcher in the field of persuasion.
Focus on improving influence strategies, not end products
Kaptein is interested in persuasion: the field of research that is concerned with factors that influence people in what they do. When applied to businesses, the question we are trying to answ...

At the second edition of UX University, Hilde Voorveld spoke about whether interactivity on brand websites influences consumersʼ brand experience. Hilde is a PhD candidate in the subject of persuasive communication at the ASCoR (Amsterdam School of Communications Research), University of Amsterdam.
In the ever changing media landscape, brand websites have become an important tool for large companiesʼ marketing departments to communicate their brandsʼ values. Brand websites often have a large ...

The first UX University was held on the 2nd of December 2009. We invited 20 people who attended to meet with UX experts and learn about subliminal persuasion. Martijn Veltkamp, expert for subliminal research, held a succinct presentation explaining the idea of subliminal persuasion and introducing some interesting researches.
What is subliminal priming?
Subliminal priming describes the activation of existing knowledge concepts in the brain, through unconscious primes in the environment. Subli...

Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in the U.S.. Two bills before Congress, known as the Protect IP Act (PIPA) in the Sena...

Denese Hart, Danielle Watson, Marvin Bennett, Samuel Abdullahi, Paul Clare, Maria Akinde, Joeanne Pelle, Eke Mba, Anthony Cox, is raising money for ACLT - African Caribbean Leukaemia Trust by taking ...